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最新国家开放大学电大《商务英语4(闭卷)-001》网络机考题库【资料答案】

Time2025-07-04Hits浏览量: 4
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交际用语(单选题)

题目

-Betty, we'll have a buffet party next Saturday. Will you join us?- ______________ Thank you!

I'd love to.

I'm afraid not.

By no means.

答案

I'd love to.



交际用语(单选题)

题目

-Hello, is that Sail Moving Company?-______________________________________

Yes. What can I do for you?

Yes, I'm Jack. Thanks for calling.

Yes. Who is it?

答案

Yes. What can I do for you?



交际用语(单选题)

题目

-This is my sister, Belinda.-__________

You are welcome.

Nice to meet you, Belinda.

What's the matter?

答案

Nice to meet you, Belinda.



交际用语(单选题)

题目

-Thanks for inviting me to the party, but I'm not available.-_____________________

I hope you like it.

That's not good.

I'm sorry to hear that.

答案




交际用语(单选题)

题目

-I'll be away on a business trip. Would you mind signing for my express delivery? -_______________

I have no time.

Yes, I do.

I'd be happy to.

答案




词汇与结构(单选题)

题目

I forgot to turn off the light. I __________ done it.

would have

must have

should have

答案




词汇与结构(单选题)

题目

Please ___________ an open return flight from Barcelona to Frankfurt.

paper

text

book

答案




词汇与结构(单选题)

题目

Looking your customers in the eye shows that we are listening to them and hearing ______they are saying.

why

how

what

答案




词汇与结构(单选题)

题目

His ideas are linked to the theory______________markets are efficient.

which

who

that

答案




词汇与结构(单选题)

题目

Have you really thought    ______     this?

through

on

about

答案




词汇与结构(单选题)

题目

The company _________ have a lot of branches throughout the world.

used to

was used to

used

答案




词汇与结构(单选题)

题目

We didn't understand how difficult it was to ____________such a breakfast.

district

distribute

distract

答案




词汇与结构(单选题)

题目

They wanted to ____________ a discussion on economics.

initiative

initiate

initial

答案




词汇与结构(单选题)

题目

She was so surprised to get the news ___________ the meeting would be delayed.

that

where

so

答案




词汇与结构(单选题)

题目

Tomorrow is the deadline. I _______ finish the job.

would

must

can

答案




词汇与结构(单选题)

题目

______________ a drink, please.

Have

Had

Having

答案




词汇与结构(单选题)

题目

It is the big box _______you can take.

where

that

what

答案




词汇与结构(单选题)

题目

One kind of partnership is called a limited partnership _____________.

obligation

responsibility

liability

答案




词汇与结构(单选题)

题目

____________ assets include the long-term assets.

Fixed

Current

Net

答案




词汇与结构(单选题)

题目

It will ____________ about eight percent more than initially projected.

spend

pay

cost

答案




单选题

题目

Advertisement can be thought of as the means of making known in order to buy or sell goods or services. Advertisement aims to increase people's awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. @@@Advertisement is often used to ____________.

deceive customers

increase production

push the sale

答案



单选题

题目

Advertisement can be thought of as the means of making known in order to buy or sell goods or services. Advertisement aims to increase people's awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. @@@The word media in Paragraph 1 refers to ____________.

television, radio, newspapers and so on

advertisement, message and so on

local market, companies and so on

答案



单选题

题目

Advertisement can be thought of as the means of making known in order to buy or sell goods or services. Advertisement aims to increase people's awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. @@@Advertisement is mainly paid for by ___________.

the customer

the producer

increased sales

答案



单选题

题目

Advertisement can be thought of as the means of making known in order to buy or sell goods or services. Advertisement aims to increase people's awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. @@@Advertisement can increase demand ___________.

in a shrinking market

in any circumstances

in a growing market

答案



单选题

题目

Advertisement can be thought of as the means of making known in order to buy or sell goods or services. Advertisement aims to increase people's awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. @@@From the last sentence of this passage we can learn that ____________.

businesses usually do not pay much for advertisement

businessmen know well that advertisement could bring them more profits

advertisement could hardly convince people of the value of the goods

答案



单选题

题目

Team Spirit Team spirit can make or break a team. Teammates who have team spirit are better able to work together and achieve team goals. They are also more satisfied with their team activities. John Wooden, a former basketball coach at UCLA, said, Team spirit means you are willing to sacrifice personal considerations for the welfare of all. That defines a team player. There are certain skills team members develop that serve as good examples of team spirit. Cooperation Cooperating is simply working together as teammates for the good of the team. Cooperation is a skill that team members can sharpen during practice. For example, basketball players must practice passing the ball in different plays and situations. Team efficiency is directly related to the cooperation of its members. Acting cooperatively is a good way to show team spirit because doing so contributes to the overall success of the team. Motivation Team members must fulfil their duties with their full efforts. Staying motivated shows team spiritbecause it shows that you want the team to do well. This includes being motivated to give your best in practice and in competition, as well as outside of team activities. For example, a baseball player can show team spirit by being motivated to practice his swing outside of practice. Respect Respect for your fellow team members is a must. You can show respect to your teammates by treating everyone fairly and equally. Teammates also respect each other by allowing everyone toparticipate. Respecting fellow teammates keeps everyone in a good mood and encourages overall team spirit. For example, people can show team spirit through respect by encouraging other team members who might be struggling.@@@Team spirit can make team members more satisfied with their team activities.

T

F

答案




单选题

题目

Team Spirit Team spirit can make or break a team. Teammates who have team spirit are better able to work together and achieve team goals. They are also more satisfied with their team activities. John Wooden, a former basketball coach at UCLA, said, Team spirit means you are willing to sacrifice personal considerations for the welfare of all. That defines a team player. There are certain skills team members develop that serve as good examples of team spirit. Cooperation Cooperating is simply working together as teammates for the good of the team. Cooperation is a skill that team members can sharpen during practice. For example, basketball players must practice passing the ball in different plays and situations. Team efficiency is directly related to the cooperation of its members. Acting cooperatively is a good way to show team spirit because doing so contributes to the overall success of the team. Motivation Team members must fulfil their duties with their full efforts. Staying motivated shows team spiritbecause it shows that you want the team to do well. This includes being motivated to give your best in practice and in competition, as well as outside of team activities. For example, a baseball player can show team spirit by being motivated to practice his swing outside of practice. Respect Respect for your fellow team members is a must. You can show respect to your teammates by treating everyone fairly and equally. Teammates also respect each other by allowing everyone toparticipate. Respecting fellow teammates keeps everyone in a good mood and encourages overall team spirit. For example, people can show team spirit through respect by encouraging other team members who might be struggling.@@@Working together enables team members sharpen the skill of cooperation during practice.

T

F

答案




单选题

题目

Team Spirit Team spirit can make or break a team. Teammates who have team spirit are better able to work together and achieve team goals. They are also more satisfied with their team activities. John Wooden, a former basketball coach at UCLA, said, Team spirit means you are willing to sacrifice personal considerations for the welfare of all. That defines a team player. There are certain skills team members develop that serve as good examples of team spirit. Cooperation Cooperating is simply working together as teammates for the good of the team. Cooperation is a skill that team members can sharpen during practice. For example, basketball players must practice passing the ball in different plays and situations. Team efficiency is directly related to the cooperation of its members. Acting cooperatively is a good way to show team spirit because doing so contributes to the overall success of the team. Motivation Team members must fulfil their duties with their full efforts. Staying motivated shows team spiritbecause it shows that you want the team to do well. This includes being motivated to give your best in practice and in competition, as well as outside of team activities. For example, a baseball player can show team spirit by being motivated to practice his swing outside of practice. Respect Respect for your fellow team members is a must. You can show respect to your teammates by treating everyone fairly and equally. Teammates also respect each other by allowing everyone toparticipate. Respecting fellow teammates keeps everyone in a good mood and encourages overall team spirit. For example, people can show team spirit through respect by encouraging other team members who might be struggling.@@@Acting cooperatively contributes to the overall success of the team.

T

F

答案




单选题

题目

Team Spirit Team spirit can make or break a team. Teammates who have team spirit are better able to work together and achieve team goals. They are also more satisfied with their team activities. John Wooden, a former basketball coach at UCLA, said, Team spirit means you are willing to sacrifice personal considerations for the welfare of all. That defines a team player. There are certain skills team members develop that serve as good examples of team spirit. Cooperation Cooperating is simply working together as teammates for the good of the team. Cooperation is a skill that team members can sharpen during practice. For example, basketball players must practice passing the ball in different plays and situations. Team efficiency is directly related to the cooperation of its members. Acting cooperatively is a good way to show team spirit because doing so contributes to the overall success of the team. Motivation Team members must fulfil their duties with their full efforts. Staying motivated shows team spiritbecause it shows that you want the team to do well. This includes being motivated to give your best in practice and in competition, as well as outside of team activities. For example, a baseball player can show team spirit by being motivated to practice his swing outside of practice. Respect Respect for your fellow team members is a must. You can show respect to your teammates by treating everyone fairly and equally. Teammates also respect each other by allowing everyone toparticipate. Respecting fellow teammates keeps everyone in a good mood and encourages overall team spirit. For example, people can show team spirit through respect by encouraging other team members who might be struggling.@@@Staying motivated is to give your best in practice only in the team.

T

F

答案




单选题

题目

Team Spirit Team spirit can make or break a team. Teammates who have team spirit are better able to work together and achieve team goals. They are also more satisfied with their team activities. John Wooden, a former basketball coach at UCLA, said, Team spirit means you are willing to sacrifice personal considerations for the welfare of all. That defines a team player. There are certain skills team members develop that serve as good examples of team spirit. Cooperation Cooperating is simply working together as teammates for the good of the team. Cooperation is a skill that team members can sharpen during practice. For example, basketball players must practice passing the ball in different plays and situations. Team efficiency is directly related to the cooperation of its members. Acting cooperatively is a good way to show team spirit because doing so contributes to the overall success of the team. Motivation Team members must fulfil their duties with their full efforts. Staying motivated shows team spiritbecause it shows that you want the team to do well. This includes being motivated to give your best in practice and in competition, as well as outside of team activities. For example, a baseball player can show team spirit by being motivated to practice his swing outside of practice. Respect Respect for your fellow team members is a must. You can show respect to your teammates by treating everyone fairly and equally. Teammates also respect each other by allowing everyone toparticipate. Respecting fellow teammates keeps everyone in a good mood and encourages overall team spirit. For example, people can show team spirit through respect by encouraging other team members who might be struggling.@@@Respect can be shown by treating the team leader differently.

T

F

答案




写作(问答题)

题目

Write an invitation letter according to the information given below. Your name and position: Simon Zhang, President of Tianjin Trust Int'lTrade Co., Ltd. Your business partners: Mr. James Laird, and Mr. Luke Smith Time of visit: between Jan. 28 and Feb. 4 Purpose of visit: potential financingExpenses to be borne by: your business partners



 


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