国家开放大学2024年秋季学期期末统一考试 国际商务交际试题（试卷代号：11361）

2025年1月

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3.用蓝、黑圆珠笔或钢笔(含签字笔)答题,使用铅笔答题无效。

Part One Reading(15points)

Singaporeans are generally very formal when it comes to introductions. The elders or people of the highest status introduce themselves first. The standard greeting is a firm handshake. You may notice that Malay Singaporeans greet each other with a handshake before briefly placing their palms over their own hearts. This is a cultural greeting that you aren't expected to emulate if you're not of Malay heritage.

It's hard to figure out all the complicated introductions in Singapore. The best thing to do is to wait and see what the other person does, and then follow suit. The same is true of names. Chinese, Malays and Indians have different types of names and sometimes it can be confusing. Different ethnic groups also have their own ways of addressing each other. Malays or Indians might introduce themselves by their first name and then follow it with their professional title. When in doubt, politely ask the person how they like to be addressed.

In Singapore, business appointments should be made at least two weeks in advance. It is better to send a list of the names and the titles of those who will be participating in the meeting. Also, as mentioned before, it's important to be punctual.

Singaporeans love to bargain, but this does not mean that it's polite to raise your voice to bargain. For Singaporeans, business negotiations are a slow, deliberate process that allows the relationship to develop. It's important not to lose patience when working out the details of a business arrangement. Anyone who displays anger or impatience during the negotiation in Singapore risks being judged as unworthy of respect and trust.

Throughout the negotiation process, you should show respect to the elders and the top management, as status and rank are very important. You should also realise that business decisions are usually made by consensus because the interests of the group are more important than those of the individual.

Influenced by the Asian philosophy of building good relationships before doing business, Singaporean business people tend to be cautious about personal relationships and like to make sure they are doing business with the right people. Therefore, you should try to establish a good and sincere relationship with Singaporeans to prove your competence and good character.

Mark the following statements True (T) or False (F) according to the information provided in the text.

[1.In](1.In) Singapore, younger people introduce themselves first so as to show respect to the elders.

答案：F

2. In Singapore,business appointments should be made at least two days in advance.

答案：F

3.Those who lose temper or patience during negotiations in Singapore are usually considered unworthy of respect and trust.

答案：T

4. Business decisions are usually made by consensus while respect is shown to the elders and the top management.

答案：T

5. Building good relationships before doing business can make Singaporean business people feel sure they are doing business with the right people.

答案：T

（本题每题3分，共15分）

Part Two Short-Answer Questions (15 points)

Answer the following questions based on what you have learned from the textbook. You should use complete sentences.

6. What are the five significant characteristics of culture?

答案：Culture is learned. Culture is the basis of self-identity and community. Cultures are inherently logical. Culture combines the visible and invisible, and culture is dynamic.

7. What are the disadvantages of teams?

答案：Some criticize that the idea of teams is just another management fad. It is a way in which management intensifies its control over workers from making decision shields process and responsibility. Teams also create labor. It slows morale and productivity problems.

8. Why is etiquette more about attitude than about formal rules of behavior?

答案：Etiquette is more about attitude than about formal rules of behavior. Attitude is a desire to make others feel comfortable. It includes a desire to show others consideration and respect.

（本题每题5分，共15分）

Part Three Writing (70points)

I. Revise each of the following sentences according to the requirement given in the brackets. Please write your revised version in the Answer Sheet. (40 points)

9.We are pleased to announce that we have selected you to join our trainee program.(to emphasize "you"view)

答案：Congratulations! You have been selected to join our trainee program.

10. Every employee is entitled to see his personnel file. (to eliminate language bias)

答案：Every employee is entitled to see his or her personnel file.

11. You won't be disappointed with the many electronic services we now offer. (to make it positive)

答案：You will certainly be pleased with the many electronic services we now offer.

12. These brakes stop a car within a short distance. (to use concrete expressions)

答案：These brakes stop a 2-ton car, travelling 60 mph, within 240 feet.

13. There are numerous benefits that can result from a good program that focuses on customer service.(to make it concise)

答案：Many benefits can result from a good customer-oriented program.

14. The policy affected all vendors, suppliers, and those involved with consulting. (to develop parallelism)

答案：The policy affected all vendors, suppliers, and consultants.

15. We must make the assumption that you wish to be transferred. (to improve vigor and directness)

答案：We assume that you wish to be transferred.

16.We have begun to export our product to some other countries. (to avoid wordiness or wordy expression)

答案：We have begun to export our products.

17. Once we ascertain how much it costs, we can initiate the project. (to use familiar words)

答案：Once we find out how much it costs, we can begin the project.

18. We offer a free catalog of computer and office supplies that saves money and shopping time for readers. (to make it receiver-focused)

答案：Readers can be offered a free catalog of computer and office supplies, which can help save money and shopping time.

（本题每题4分，共40分）

II. Revise the following message.The formatting of the memo is to be scored.(30 points)

19.

TO: Jay S. Jacobs, VP Human Resources

Sue Simmons and I, along with other Intereontinental Bank employees, have been eager to return to college,but we can't afford the costs of tuition and books.

Many of us were forced to go to work before we could complete our college degrees. We know that the continuing education divisions of some universities provide good courses that we could take at night. Sue and I- and we think many other employees as well-would like to enroll for these courses. Would Intercontinental be interested in helping us with a tuitionreimbursement program?

We've heard about other local companies (Bank of America,First Federal,GE and others that offer reimbursement for fees and books when employees complete approved courses with a C or higher. Sue and I have collected information,including a newspaper clipping that we're enclosing. Surveys show that tuition-reimbursement programs help improve employee morale and loyalty. They also result in higher productivity because employees developed improved skills.

We'd like a chance to talk over this worthwhile employee program with you at your convenience.

Sue and Marty

评分标准（共30分）

1. 备忘录格式（TO; FROM; SUBJECT;）：5分

2. 开头吸引注意力：4分

3. 建立兴趣：5分

4. 减少抵触并推动行动：5分

5. 积极结尾：3分

6. 语言流畅度与准确性：8分（包含三处拼写错误扣1分、两处语法错误扣1分）