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北京开放大学2024年春《商务英语4》单元自测【标准答案】

Time2024-06-24Hits浏览量: 989
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单元自测1(10分)

试卷总分:100  得分:100


一、选择填空题(每题10分,共5题)


1.— How would you like to go?

 —__________________.

A.I'll get in touch with the railroad

B.I'd like to fly to Frankfurt for a stay of two days

C.I expect to depart for Frankfurt on Sunday, September 1st


2.—__________________?

— I expect to depart for Frankfurt on Sunday, September 1st, any time after 13:00 pm.

A.How would you like to go

B.Where shall I make hotel reservation

C.When do you plan to leave


3.Please ____________ an open return flight from Barcelona to Frankfurt.

A.paper

B.text

C.book


4.____________ behalf of Vancouver C&S Int'l Trade Corp., I am pleased to invite you and your colleagues to visit us.

A.?For

B.On

C.In


5.Travellers, when ____________ the checks, have to sign the checks in the presence of the bank or service clerks.

A.buy

B.buying

C.to buy



二、阅读理解/翻译/完形填空(题型随机)(共50分)


6.完形填空:选择正确答案,补全文章(每题10分)。

 

How to Schedule Your Visa Appointment

 


  Payment can be made with a UnionPay debit card or in cash. You can?   1    directly through the website, the Call Center, or at a Citic bank ATM. If paying at a Citic bank branch, you can pay with a UnionPay?   2    or with cash. If you prefer to pay in cash, the appointment website will produce a bank deposit slip?   3    on the type of appointment for which you have registered; the deposit slip will indicate how much you must pay. You must print this bank?   4    , log off the appointment site, proceed to a local Citic bank branch, present the bank deposit slip, pay the requested amount, obtain an original bank receipt for the transaction, log back into the?   5    , and enter the bank receipt confirmation number into the requested field.

(1).__1__

A.spend

B.pay

C.buy

(2).__2__

A.credit card

B.membership card

C.debit card

(3).__3__

A.based

B.according

C.basis

(4).__4__

A.cash

B.debit card

C.deposit slip

(5).__5__

A.appointment site

B.transaction site

C.branch site


单元自测2(10分)

试卷总分:100  得分:100


一、选择填空题(每题10分,共5题)


1.— Hello, is that Sail Moving Company?

— _________________?

A.Yes, this is Jack speaking. Thanks for calling. What can we do for you

B.Yes, I'm Jack. Thanks for calling. What can we do for you

C.Yes, speaking. What can I do for you


2.— What does the customer's complaint say?

— _________________.

A.He says he will write us a thank-you letter

B.He says he hasn't gotten back the monitor for repairs

C.He wants to know whether we could give him a discount


3.If things have _________ , the person you're talking to will want to know the reasons.

A.got up

B.gone wrong

C.turned down


4.The customer service representative will often allow customers to exchange the product they bought or return it for a full _________ .

A.compensation

B.repay

C.refund


5._________ the situation may be, make sure that you don't leave your customer with an unanswered question.

A.Whatever

B.Whenever

C.However



二、阅读理解/翻译/完形填空(题型随机)(共50分)


6.阅读理解:根据文章内容,把每一段和其所谈论的话题相匹配(每题10分)。

 Customer Service

 


 The American idea of customer service is to make each customer the center of attention. And wherever you go, good customer service means making customers feel special.   1    

 

2. When customers get to a store, they are treated as honored guests. Customers don’t usually find store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and offer to help them find what they want. Customers usually don’t have to ask how much items cost, since prices are clearly marked.   2    

 

3. When customers are ready to checkout, they can go to the nearest and shortest checkout lane. Good stores open new checkout lanes when the line ups get too long. Some even offer express lanes for customers with 10 items or less. After they pay for their purchases, customers receive a smile and a warm “thank you and have a nice day” from the clerk.   3    

 

4. In America, customer service continues long after the sale. Many products come with a money-back guarantee. Expensive items like cars, computers or stereos often have a warranty that ensures trouble-free use for a period of a year or more. Advertisements regularly include the motto, “Your satisfaction is guaranteed”. So if there is a problem with the product, customers can take it back. The customer service representative will often allow them to exchange the item or return it for a full refund.   4    

 

5. Customer service in America grows out of the belief that “the customer is always right”. If a person receives poor service from a store, he probably will avoid shopping there in the future. On the other hand, customers often remain loyal to a business that has excellent service even if their prices are high.   5    

 

?

 

?

(1).__1__

A.satisfaction guaranteed

B.the American idea of customer service

C.customer loyalty

D.honored guest

E.checkout service

(2).__2__

A.satisfaction guaranteed

B.the American idea of customer service

C.customer loyalty

D.honored guest

E.checkout service

(3).__3__

A.satisfaction guaranteed

B.the American idea of customer service

C.customer loyalty

D.honored guest

E.checkout service

(4).__4__

A.satisfaction guaranteed

B.the American idea of customer service

C.customer loyalty

D.honored guest

E.checkout service

(5).__5__

A.satisfaction guaranteed

B.the American idea of customer service

C.customer loyalty

D.honored guest

E.checkout service


单元自测3(10分)

试卷总分:100  得分:100


一、选择填空题(每题10分,共5题)


1.—Okay then, so to confirm: a 6% discount but you pay all the shipping and installation costs.

—____________. I'll call you tomorrow.

A.Sorry, it's not clear

B.That sounds all right

C.Sorry, we didn't discuss about that


2.— Could you be so kind as to turn down that rock “n” roll? I'm preparing for tomorrow's meeting report.

— ______________.

A.It's none of you business

B.No, I don't think so

C.Sure. Sorry to disturb you


3.They wanted to ______ a discussion on economics.

A.initiative

B.initiate

C.initial


4.When the rest of the room ______ emotional, stay cool and use logic to negotiate and close.

A.get

B.gets

C.got


5.At the same time, the negotiator keeps things secret ____ would limit his/her ability to negotiate.

A.who

B.what

C.that



二、阅读理解/翻译/完形填空(题型随机)(共50分)


6.阅读理解:根据文章内容,判断正误(每题10分)。

 The Golden Rules of Negotiating

 


  The art of negotiating is a difficult skill for most of us, even good salespeople. Here are three golden rules for you to follow:

   Always Start the Negotiations. 

  You must initiate the process. This is because whoever controls the start of the negotiations tends to control where they end. If you let the other party start negotiations, you will be constantly giving up control, often without even realizing it. For instance, when you ask someone what his project budget is, you are allowing him to start the negotiations. You will then spend your time chasing his number rather than finding the best solution. So, never let the other party control the negotiations.

  2. Always Negotiate in Writing.

  The purpose of negotiations is to arrive at a formal written agreement, not tell a story or spend time talking. From the first moment you begin a proposal, you should create a document and take it to the client. It will include all the points of agreement and become real to the prospective customer. Negotiating first and then having to create a document adds unnecessary time to a transaction. But if you build your written agreement as you negotiate, you are prepared to ask for a signature the moment the decision to buy is made.

  3. Always Stay Cool. 

  The negotiation table can be loaded with agendas, egos and emotions. Great negotiators know how to stay cool, providing leadership and solutions, while the rest of the room becomes insanely invested in personal agendas and useless emotions. Crying, getting angry and blowing off steam may make you feel good, but such behavior will not benefit you while negotiating. When the rest of the room gets emotional, stay cool and use logic to negotiate and close.

 


1. If you let the other party start negotiations, you will be completely grasp the control, often without even realizing it.   1    

 

2. So, never let both parties control the negotiations.   2    

 

3. Negotiating first and then having to create a document doesn’t need necessary time to a transaction.   3    

 

4. Great negotiators know how to stay cool, providing leadership and solutions, while the rest of the room becomes wild or helpless during the negotiation.   4    

 

5. When the rest of the room gets out of control, stay cool and use logic to negotiate and close.   5

(1).__1__

A.T

B.F

(2).__2__

A.T

B.F

(3).__3__

A.T

B.F

(4).__4__

A.T

B.F

(5).__5__

A.T

B.F


单元自测4(10分)

试卷总分:100  得分:100


一、选择填空题(每题10分,共5题)


1.— Betty, we'll have a buffet party next Saturday. Will you join us?

— _______ , Susan. Thank you!

A.I'd love to

B.I'm afraid not

C.By no means


2.— I had a really good weekend at the seaside. 

—____________.

A.Oh, that's very nice of you

B.Oh, I'm glad to hear that

C.It's a pleasure


3.The executive team have to hold an urgent meeting ____ they see the bad market feedback.

A.before

B.because

C.whether


4.Trademarks, proprietary service marks and regulations need _____ carefully.

A.to be observed

B.be observed

C.being observed


5.We didn't understand how difficult it was to ____ such a breakfast.?

A.district

B.distribute

C.distract



二、阅读理解/翻译/完形填空(题型随机)(共50分)


6.阅读理解:根据文章内容,选择正确答案(每题10分)。

 

  China has the most franchises in the world but the scale of their operations is relatively small. Each system in China has an average of 43 outlets, compared to more than 540 in the United States. Together, there are 2,600 brands in some 200,000 retail markets. KFC was the most significant foreign entry in 1987 and is widespread. Many franchises are in fact joint-ventures, as at their forming the franchise law was not explicit. For example, McDonald's is a joint venture. Pizza Hut, TGIF, Wal-mart, Starbucks followed a little later. But total franchising is only 3% of retail trade, which seeks foreign franchise growth. The year 2005 saw the birth of an updated franchise law, “Measures for the Administration of Commercial Franchise”. Previous legislation (1997) made no specific inclusion of foreign investors. Today the franchise law is much clearer by virtue of the 2007 law, a revision of the 2005 law. The laws are applicable if there are transactions involving a trademark combined with payments with many obligations on the franchisor. The law comprises 42 articles and eight chapters.

 

 According to the passage, the passage mainly talks about    1    . 

 A. the scale of franchising in China 

B. the franchise law in China 

C. an outline of franchising in China

 

2. KFC was the    2    foreign franchise to China in 1987 and is widespread.

 A. most profound

B. first

C. wealthiest

 

3. Many franchises are in fact joint-ventures, because    3    . 

 A. at the beginning stage, franchise law was not so clear 

 B. at the beginning stage, many franchises could not find the right partners

 C. many foreigners were not familiar with Chinese culture

 

4. Foreign franchise grows in China because of    4    .

 A. the open policy

 B. the small amount of retail trade 

 C. the Chinese culture

 

5. The writer has the    5    attitude to franchising in China

 A. negative

B. positive

C. neutral

(1).__1__

A.A

B.B

C.C

(2).__2__

A.A

B.B

C.C

(3).__3__

A.A

B.B

C.C

(4).__4__

A.A

B.B

C.C

(5).__5__

A.A

B.B

C.C


单元自测5(10分)

试卷总分:100  得分:100


一、选择填空题(每题10分,共5题)


1.—Are the Project Managers sharing information and contacts and so on?

— ________ .

A.Yes, there's really nothing to worry about

B.Yes, they hesitate to do it

C.No, they are doing very well


2.—Henry, what do you think of the new team?

— ________ , I think the team is starting to get along quite nicely.

A.Yes, you're right

B.Not so good

C.Very well on the whole


3.I really ______ the effort you have put in on your team's current project.?

A.thank

B.grateful

C.appreciate


4.Even though he's ______ out of college and still a bit green, he is a great co-worker.?

A.flesh

B.fresh

C.flash


5.You can show respect to your teammates _______ everyone fairly and equally.

A.to treat

B.treated

C.by treating



二、阅读理解/翻译/完形填空(题型随机)(共50分)


6.阅读理解:根据文章内容,判断正误(每题10分)。

 

Successful Team Work and Team Building

 


  Team building skills are critical for your effectiveness as a manager or entrepreneur. And even if you are not in a management or leadership role yet, better understanding of team work can make you a more effective employee and give you an extra edge in your corporate office.

  Team building success is when your team can accomplish something much bigger and work more effectively than a group of the same individuals working on their own. There are two critical factors in building a high performance team.

  The first factor in team effectiveness is the diversity of skills and personalities. It means people use their strengths in full, but can compensate for each other's weaknesses. Or, different personality types balance and complement each other.

  The other critical element of team work success is that all the team efforts are directed towards the same clear goals, the team goals. This relies heavily on good communication in the team and harmony in member relationships.

  In real life, team work success rarely happens by itself if there are no focused team building efforts or activities. There is simply too much room for problems. For example, different personalities may build up conflicts. Or even worse, some people with similar personalities may start fighting for authority and dominance in certain areas of expertise. Even if the team goals are clear and accepted by everyone, there may be no team commitment to the group goals, or no consensus on the means of achieving those goals. There may be a lack of trust and openness which may block the critical communication and lead to loss of coordination in the individual efforts. This is why every team needs a good leader who is able to deal with all team work issues.

 

?

 

 Team building skills are not so critical if you are only an employee.   1    

 

2. To form a high performance team, you need many important factors.   2    

 

3. A good team should have a diversity of personalities.   3    

 

4. Team work success is quite common in practice.   4    

 

5. To solve all the problems, you need a capable leader.   5

(1).__1__

A.T

B.F

(2).__2__

A.T

B.F

(3).__3__

A.T

B.F

(4).__4__

A.T

B.F

(5).__5__

A.T

B.F


单元自测6(10分)

试卷总分:100  得分:100


一、选择填空题(每题10分,共5题)


1.— They want to make sure you're paying taxes on the money you make.

— ________ .

A.We're paying alright

B.At least, our records for money in are very complete

C.That's something you can improve by talking to human resources


2.— How much of a problem meeting the budget?

 — _______.

A.The product should finance itself

B.Well, it seems that we underestimated the costs

C.You only need a budget increase for the first order


3.Current _______ are those debts that must be paid within the year.

A.assets

B.equities

C.liabilities


4.It will _______ about eight percent more than initially projected

A.spend

B.pay

C.cost


5.Large organizations will find ______ impossible to manage all these data if manual accounting were used.

A.what

B.that

C.it



二、阅读理解/翻译/完形填空(题型随机)(共50分)


6.完形填空:选择正确答案,补全文章(每题10分)。

 Alibaba Seeks to Raise Billions in IPO

 

  Investors in the United States are preparing for the first public sale of stock in the Chinese company Alibaba. The company sells goods?   1    linking buyers and sellers in the huge Chinese online market. Alibaba is expected to?   2    its initial public offering, called an IPO, in September on the New York Stock Exchange.

  The total value of the company, based in Hangzhou, has been estimated at about $200 billion. Reports from Bloomberg News say Alibaba is offering investors a 12 percent?   3    of the company. That would mean the company could raise?   4    $20 billion dollars in the public stock sale.

After the IPO, Alibaba could become one of the most?   5    technology companies in the world. Apple, for example, has a market value of about $600 billion. Google is valued at about $390 billion and Microsoft is worth about $370 billion.

(1).__1__

A.in

B.with

C.by

(2).__2__

A.sell

B.make

C.go on

(3).__3__

A.share

B.capital

C.profit

(4).__4__

A.as more as

B.as much as

C.as many as

(5).__5__

A.value with

B.valuate

C.valuable


单元自测7(10分)

试卷总分:100  得分:100


一、选择填空题(每题10分,共5题)


1.—Have you ever tried shopping online?

—No, never. ____________, especially for clothes and shoes.

A.I prefer to actually see and touch what I'm buying before I pay for it?

B.I prefer not to actually see and touch what I'm buying before I pay for it

C.I would rather surf online and I pay for it immediately?


2.—Are there any disadvantages to shopping online? 

—___________. But I think this problem will be solved soon.

A.It makes life easy

B.?It takes some time for the stuff you buy online to arrive

C.The stuff you buy online arrives quickly.


3.I couldn't agree more. That's ______ I only do street shopping.

A.whether?

B.because ?

C.why?


4.Chinese shoppers spent billions online yesterday as they took advantage _____ discounts offered on Singles Day (November 11).?

A.?in

B.of

C.with


5.?Without close quality control, we may _____ fraud, and the e-shop may suddenly go offline, so you can't get a refund.?

A.account

B.discount?

C.encounter ?



二、阅读理解/翻译/完形填空(题型随机)(共50分)


6.阅读理解:根据文章内容,判断正误(每题10分)。

 Online Shopping Spree Sets Record

 

  Chinese shoppers spent billions online yesterday as they took advantage of discounts offered on Singles Day (November 11). It is a festival for young single people to celebrate by eating together, sending gifts or going shopping, thus seized on by online retailers to increase sales.

  It took only 13 hours for sales on just two online sites, Taobao and Tmall, to fly past last year's overall total of 19.1 billion yuan (US$3.1 billion).The final figure of Singles Day reached an astonishing 35.02 billion yuan as hundreds of thousands of consumers rushed to buy clothes, furniture, and home decoration items at discount prices. What friends and colleagues greeted each other with that day was “Bought anything today?” as they exchanged tales of bargains or disappointing news of popular items sold out minutes after the spree began at midnight.

  In under nine hours, turnover at the Alibaba Group's Tmall and Taobao sites had exceeded that of last year's Cyber Monday, a similar event in the United States.

  “We hope other e-commerce sites also did a good job as we want Singles Day to be a holiday for consumers and a good chance for retailers to discover the unmet needs of shoppers,” Jack Ma, founder and chairman of Alibaba Group, told reporters.

  “It's not a difficult thing to bring our total transaction size to 100 billion yuan in a couple of years but we hope to do more to help vendors and manufacturers to upgrade their products and service to reach more clients,” Ma said at a news briefing.

 

?

 

 Online retailers took hold of the shopping spree to increase sales successfully.   1    

 

2. The final figure of Singles Day for this year reached 19.1 billion yuan.   2    

 

3. Cyber Monday is a similar event in the Great Britain.   3    

 

4. Other e-commerce sites did as well as Alibaba Group on Singles Day.   4    

 

5. Jack Ma's goal of transaction size is to reach 100 billion yuan in several years.   5

(1).__1__

A.T

B.F

(2).__2__

A.T

B.F

(3).__3__

A.T

B.F

(4).__4__

A.T

B.F

(5).__5__

A.T

B.F


单元自测8(10分)

试卷总分:100  得分:100


一、选择填空题(每题10分,共5题)


1.—But then we'll have to accept a Board of Directors chosen by our stockholders. Wouldn't that limit us in many ways?

—Certainly. But if you consider the massive capital investment that we'll receive, you'll understand that this could take our company —————— .

A.from being a big firm to being one of the medium-tier players

B.from being a medium-tier firm to being one of the big players

C.from being a medium-tier firm to being one of the small players


2.—Okay, what is the decision? 

—As you know, we have been a privately held, family-owned company for over 120 years,_____________.

A.and I think it definitely has a bright future

B.but it may be time to consider some major changes

C.but the company faces tough competition?


3.But Jerry, have you really thought this ______? You would essentially be giving up the company that your great-grandfather built.

A.through

B.?of

C.about


4.Can you tell us why you think this makes good business ______to you?

A.deal ?

B.sense

C.program


5.?Well,the day we offer stock for sale is the day we will see how much______there is in our company.?

A.fact

B.fate

C.faith?



二、阅读理解/翻译/完形填空(题型随机)(共50分)


6.翻译:为句子选择正确的翻译(每题10分)。

 

 Not all corporations are traditional businesses that sell stock.    1    

A. 所有的公司都不是出售股票的传统企业。

B. 并非所有的公司都是出售股票的传统企业。

C. 并非所有的公司都是非出售股票的传统企业。

 

2. But don't forget, some of those companies made a killing.    2    

A. 但是不要忘记,一些公司垮掉了。

B. 但是不要忘记,一些公司进行了谋杀。

C. 但是不要忘记,一些公司赚了大钱。

 

3. I don't think there's a lot of appetite for adventure in the market right now.   3    

A. 我不认为如今在市场中有很多冒险的欲望。

B. 我认为如今在市场中没有很多冒险的欲望。

C. 我认为如今在市场中有很多冒险的好奇心。

 

4. I see our company as entering a transitory period.    4    

A. 我认为我们公司正进入一个过渡期。

B. 我明白我们公司正进入一个过渡期。

C. 我看着我们公司正进入一个过渡期。

 

5. We simply don't have the funds to make any serious investments towards obtaining a bigger market share.    5    

A. 我们根本没有资金进行严肃的投资买到更大的市场股份。

B. 我们根本没有资金进行严重的投资达到更大的市场分享。

C. 我们根本没有资金进行大量的投资获取更大的市场份额。

(1).__1__

A.A

B.B

C.C

(2).__2__

A.A

B.B

C.C

(3).__3__

A.A

B.B

C.C

(4).__4__

A.A

B.B

C.C

(5).__5__

A.A

B.B

C.C


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