国家开放大学2023年秋季学期期末统一考试 商务交际英语（1）试题（含答案）

试卷代号：24015　　考试时间：2024年1月

注意事项

1. 将你的学号、姓名及考点名称填写在试题和答题纸的规定栏内。考试结束后，把试题和答题纸放在桌上。试题和答题纸均不得带出考场。待监考人员收完试题和答题纸后方可离开考场。

2. 仔细阅读题目的说明，并按题目要求答题。所有答案必须写在答题纸的指定位置上，写在试题上的答案无效。

3. 用蓝、黑圆珠笔或钢笔（含签字笔）答题，使用铅笔答题无效。

一、MULTIPLE CHOICE（本题共10小题，每小题2分，共20分）

Choose the letter indicating the best choice to complete each sentence or answer each question.

1. Messages sent without words are ______ communications.

A. oral

B. verbal

C. nonverbal

标准答案：C

2. ______ is the receiver's response to a message.

A. Channel

B. Feedback

C. Sender

标准答案：B

3. A ______ is composed of a set of symbols.

A. message

B. sender

C. receiver

标准答案：A

4. The communication barriers that exist outside the sender or receiver are called ______.

A. personal barriers

B. internal barriers

C. external barriers

标准答案：C

5. Use ______ when you expect your reader to respond favorably to the main idea in a report.

A. direct order

B. indirect order

C. direct-indirect order

标准答案：A

6. The ______ of a report is important because it is the writer's final opportunity to leave a lasting impression on the reader.

A. beginning

B. body

C. closing

标准答案：C

7. ______ reports present information and include little analysis.

A. Formal

B. Informal

C. Informational

标准答案：C

8. A memo to a coworker thanking her for her support on a project is to ______.

A. state a policy

B. promote goodwill

C. provide a record

标准答案：B

9. The ______ is what you want to achieve through a message.

A. objective

B. main idea

C. supporting information

标准答案：A

10. After analyzing data, you may arrive at a(n) ______.

A. hypothesis

B. conclusion

C. recommendation

标准答案：B

二、TRUE/FALSE（本题共10小题，每小题2分，共20分）

Write a T if the statement is true. Write an F if the statement is false. Your judgment should be based on your understanding of the course book.

11. In direct order, the main idea precedes its supporting information.

标准答案：T

12. The sender is responsible for reading and listening effectively.

标准答案：F

13. The most important elements in a negative-news message are the reasons for the negative response.

标准答案：T

14. A multicultural society is one that made up of people from many cultures.

标准答案：T

15. Analytical reports present information without analysis.

标准答案：F

16. Reading a document aloud is an effective way to proofread.

标准答案：T

17. A friendship letter may or may not need supporting information.

标准答案：T

18. All goodwill letters require supporting information.

标准答案：F

19. A formal report has three main parts: preliminary parts, body, and supplementary parts.

标准答案：T

20. As an employee, it is unlikely that you will have to interact with coworkers and customers from other countries.

标准答案：F

三、READING COMPREHENSION（本题共10小题，每小题2分，共20分）

Read the following two passages and answer the questions.

Passage One

Some people make you feel comfortable when they are around. These people have something in common. And once we know what it is we can try to do it ourselves.

How is it done? Here are several skills that good talkers have.If you follow the skills, they'll help you put people at their ease, and make friends with them quickly.

First of all, good talkers ask questions. Almost anyone, no matter how shy he is, will answer a question. And how he answers will let you know how far you can go.

Second, once good talkers have asked questions, they listen to the answers. And to find out what sort of person you are talking to,you really have to listen carefully and attentively.

Real listening at least means some things. First it means not to change the subject of the conversation. Real listening also means not just listening to words but to tones of voice. If the voice sounds dull,then,it's time for you to change the subject.

Finally, good talkers know well now to deal with the occasion of parting. If you want to see that person again, don't keep it a secret. Let people know what you feel, and they may walk away feeling as if they've know you half their life.

21. If you follow the skills that good talkers have,they'll help you ______.

A. make friends slowly

B. make friends quickly

C. become a famous speaker

标准答案：B

22. Asking questions might be a quite good and suitable way ______.

A. to get the conversation going smoothly

B. for you to make more and more new friends

C. to begin your business talks

标准答案：A

23. Generally speaking, good talkers are persons who ______.

A. are good at making any topic interesting

B. always speak in a gentle way

C. never talk too much or too little

标准答案：C

24. If you really take delight in meeting someone again, ______.

A. it's proper for you to give him a second handshake

B. it seems necessary for you to let him know it

C. it'll be helpful for you to have further understanding of him

标准答案：B

25. What's the main idea of the passage?

A. How to be a good listener.

B. How to ask questions.

C. The skills that good talkers have.

标准答案：C

Passage Two

The key to most businesses' success is customer satisfaction. There are two rules for customer satisfaction. Rule 1 is that the customer is always right. Rule 2 is if the customer is ever wrong, reread Rule 1.

The best way to satisfy your customer is to provide quality products, friendly service, accurate information and keep adding value as much as possible to your products and services. Giving your customers what they need and more than they expect will lead customers to return to you.

In order to improve your service, you need to make market surveys so as to know what your customers are thinking and demanding. Then you can take actions to satisfy your customers. In this way you will stay competitive in these changing times.

26. What is the key to business success?

A. Investment.

B. Customer satisfaction.

C. Good advertising.

标准答案：B

27. What type of information needs to be provided?

A. Simple information.

B. Interesting information.

C. Accurate information.

标准答案：C

28. How to make customers return to you?

A. Providing quality products and service.

B. Making market surveys.

C. Taking actions to sell more.

标准答案：A

29. Why do we make market surveys?

A. To lead customers to return to us.

B. To know what customers are demanding.

C. To keep customers happy and satisfied.

标准答案：B

30. What happens when you keep your clients happy?

A. Your business grows and improves.

B. Your clients go to competition.

C. Your business stays at the same level.

标准答案：A

四、TRANSLATION（本题共4小题，每小题5分，共20分）

Translate the following sentences into Chinese.

31. The order of a message depends on how you expect the receiver to react to the message.

标准答案：一个信息的顺序取决于你预估信息接收者会对该信息产生怎样的反馈。

32. E-mail has several advantages compared to other types of written communication.

标准答案：与其他类型的书面交流方式相比，电子邮件具备诸多优势。

33. Complete business messages often include the five Ws,who, what,where,when, and why.

标准答案：完整的商务信息通常包含五个W要素：人物、事件、地点、时间和原因。

34. Your coworkers, customers, and business associates come from different backgrounds.

标准答案：你的同事、顾客以及商业伙伴都有着不同的背景。

五、WRITING（本题共2小题，每小题10分，共20分）

35. According to the given facts, format a business envelope. (10分)

题干信息：

The sender:

Mr. Brown, Manager, Tricorp Office Systems

48 Commonwealth Lane, Singapore 149553

Fax: (65) 276 8891

The receiver:

Ms. Lim, Office Manager, JL Technology Pte Ltd.

15 Hoy Fatt Road, Singapore 159504

Fax: (65)283 0537

标准答案：评分标准：格式5分，内容5分。

36. Write a memo in a traditional format according to the following information.(10分)

题干信息：

A coworker's daughter was selected for the all-state dancing team and will compete in a national competition. Write a memo to your coworker, congratulating him on his daughter's success.

标准答案：评分标准：格式、版面3分，内容清晰合理5分，拼写及书写规范2分。